Beyond Stereotypes: The Cultural Shift of Men Flaunting Indian Jewellery

The traditional view of Indian jewellery was seen from the lens of femineity. Gold bangles, temple chokers and jhumka earrings were seen as a woman’s domain. Men were expected to restrict their jewellery choices to basic chains and simple rings. The past few years have brought a significant change as men now use jewellery to showcase their power, cultural heritage and personal style. 

Indian men are breaking traditional norms by wearing statement necklaces at red carpet events, through their music video performances and Instagram reel content. The trend has evolved into a complete transformation of cultural values. 

 

A BOLD NEW ERA: WHEN MEN SAID YES TO JEWELLERY 

Jewellery has always had a place in India’s masculine identity. Think Maharajas who wore pearls, kings who used gemstone-studded turbans and warriors who used protective amulets. The cultural tradition of jewellery usage in India disappeared during the period when colonial powers influenced the country and modern minimalism gained popularity. 

We are now witnessing a revival. It’s being led by a generation that’s unafraid to express itself beyond gendered norms. 

Ranveer Singh serves as an excellent example of this trend. He delivers a perfect masterclass in fearless fashion whenever he appears in public. Ranveer Singh uses his fashion choices to redefine Indian masculinity through his bold and unapologetic expression by wearing baroque pearl necklaces and antique silver chains with sherwani outfits. 

Diljit Dosanjh brought Punjabi style to Coachella and Met Gala by wearing statement layered necklaces and multiple silver cuffs which he combined with designer jackets and turbans. The style choice demonstrated that Indian jewellery designs should occupy their rightful place among international cultural expressions. 

 

THE INFLUENCER GENERATION: ANKUSH BAHUGUNA & SIDHARTH BATRA BREAKING THE MOLD 

The conversation about men wearing jewellery began with celebrities but influencers made it relatable to the people. 

Ankush Bahuguna uses his natural humour and fashion sense to show men how they can try jewellery in their daily lives. Ankush presents fashion fluidity as an enjoyable and accessible style choice through his combination of pastel kurta chains and statement studs. 

Sidharth Batra also serves as the perfect example of how Indian fashion can be gender neutral. His Instagram feed is a visual manifesto of self-expression. He flaunts nose pins and choker necklaces with poise and pride. His fashion choices demonstrate that jewellery exists beyond conventional gender boundaries. 

These influencers have become symbols of a new-age Indian masculinity. They find their confidence through creative expression and are not restrained. 

 

THE CULTURAL UNDERCURRENT: WHY THIS SHIFT MATTERS 

This growing acceptance of men wearing jewellery is beyond fashion and is more about identity. 

Jewellery has become a silent rebellion in an age where gender norms are being rewritten. A pearl earring can signify self-assurance while a silver cuff can reflect rootedness in culture or an ornate necklace can whisper pride in heritage. 

The most exciting part?  Tarinika is embracing this shift and curating collections that appeal to all who seek to express themselves through their accessories. 

 

STYLE INSPIRATION: HOW MEN ARE STYLING INDIAN JEWELLERY 

Let’s decode some iconic looks from these modern trailblazers and how you can recreate them with Tarinika’s jewellery pieces. 

 

1. Ranveer Singh’s Royal Drama 

Ranveer’s style thrives on maximalism. Think brocade sherwanis, bold prints, and layers of gold-toned jewellery.   
Pair your festive kurta set with our Dhivara Antique Coin Long Necklace Set to recreate his aesthetic. Its intricate craftsmanship channels the same royal energy. Add antique cuffs for a regal touch.  

This look is perfect for weddings, sangeet nights, or even fashion photoshoots where you want to make a statement without uttering a word. 

                                                                                                                                          

2. Diljit Dosanjh’s Modern Maharaja Moment 

Diljit brought an unforgettable touch to the 2024 Met Gala through his royal Indian outfit which combined traditional elements with international style. The ivory sherwani paired with turban presented him as a contemporary maharaja who displayed both strength and sophisticated style. What truly elevated his look was the jewellery.  Layered necklace sets and statement rings that perfectly balanced regality with restraint. 

Our Hera Nakshatra CZ Necklace Set paired with the Eveline Nakshatra CZ Choker will help you achieve the luxurious and dignified aura that Diljit showcased at the Met Gala. Wear this combination with an embroidered sherwani or even a sleek black bandhagala on your wedding day or reception. The outfit creates a royal and refined look that confidently expresses Indian heritage. 

                                                                                                            

3. Sidharth Batra’s Modern Royalty 

Sidharth’s jewellery game is bold and beautifully unconventional. Nose pins, antique chokers or flaunting bracelets with grace, he celebrates the artistry of Indian jewellery in genderless fashion. 
Try our Samaira Kundan Necklace Set with a structured blazer or embroidered shirt to echo his look. Add ear cuffs or studs if you’re feeling experimental.   

                                                                         

4. Ankush Bahuguna’s Everyday Elegance 

Not every jewellery moment needs to scream drama. Ankush’s charm lies in subtlety.  A sleek chain or a pair of stud earrings that adds polish without overpowering the outfit is more his style. 

Our Dual Fish Oxidized Chain Necklace offer an easy way to achieve his style. The jewellery piece work well with linen shirts and kurtas for various social events including brunches, festive meals and online meetings. 

                                                                     

FROM HERITAGE TO HASHTAG: JEWELLERY AS IDENTITY 

Men showing off Indian jewellery today indicates a fundamental cultural shift toward embracing traditional heritage through contemporary designs. 

Jewellery wasn’t categorized by gender in ancient India.  Kings and queens alike wore elaborate ornaments that symbolized status and spirituality. What’s happening today is a cultural loop closing. A generation is rediscovering what was always theirs but now with a global and inclusive voice. 

LOOKING AHEAD: THE FUTURE OF MEN’S JEWELLERY 

Men’s jewellery is set to play a central role in redefining cultural aesthetics as Indian fashion continues to evolve. Brands now create jewellery collections for both men and women while men feel empowered to showcase their personal style through accessories. 

The next wave won’t just be about who wears what. It’ll be about how people use jewellery to connect with their cultural roots, creative expression and personal self-assurance. 

The perception that jewellery belongs to women has completely transformed since the past. The modern world uses jewellery to represent individual self-expression and identity.  

Explore the New Wave of Jewellery Expression at Tarinika 
Discover pieces that blend tradition with trend and make your own statement, beyond stereotypes.